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I doubt it works.. I just can't imagine it... you tease your surfer to join site#1 and if it converts badly you just redirect this ad to site#2? Probably you could use only text like "join no.1 <niche> site" an no banners than. When I try to sell any site I praise it and show all advantages. But I guess is impossible to find another site with same features - I guess it won't convert better than primary ad if you just change the url where you send visitor and leave the old text/banner - they are not idiots and will notice that quickly (more... if you use sponsor#1 banners and than redirect them to sponsor#2 site probably both will quit your accounts)
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