Picking and choosing from whitey's great post:
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4. Good Artwork: give me logos, selling bullets with logos, and standard sized banners. Logos and basic artwork make gallery/site building a breeze and are easy to create and offer. Standard sized banners are critical for people who use banner serrvers and rotate ads. 468x60 and 468x80 are key. But also standard vertical sizes and blocks are good too.
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YES! Word on whole word bread with a side of word. I've been filling up my banner ads program and it just boggles my mind how many sponsors have few, if any, standard-sized ads. Most frustrating is running into a batch of ads, say, 470 x 80. Yes, they look about the same, but my program doesn't care. It wants standards, dammit! You simply must offer 120x60, 468x60 and 468x80. 200x300 is nice, too - those fit handily in sidebars.
And like George TH said, simply naming the fonts used in logos would be brilliant. I'm a bit anal about trying to at least mimic, if not mirror, the site I'm promoting. I will not confess how much time I've spend searching for just the right font. (Of course, fonts are like crack to me, so it's not the worst thing to have to do, but still...)
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5. Free Hosted Sites: They server a different traffic market.
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Yes, please.
I will add: Softcore banners, please. Especially with the new 2257 regs still up in the air. Yes, you can promote hardcore sites with softcore banners! You've hired a creative team; demand a little creativity! Example: Cumshot site. Show me a pretty, fresh face with some text along the lines of "How'd you like to see her covered in your cum?" *CLICK* Reality sites: I don't need to see the final frame in the banner. Try a little teasing, for cryin' out loud.
Forgive the rant - I've been revamping my banner database and I'm just boggled by how many sites simply have NO softcore banners. None, zero, zed, zilch, nada. While others have a plethora. To those of you who do: Thank you a bazillion times.
Another thing - somewhere in your promo tools, please provide a quick, concise paragraph describing your sites' focus. (MaxCash used to be really good about this.) Maybe you have three teen sites. Teen Sex, Teen Babes, and Teen Hotties, for example. Maybe Teen Sex is actually an amateur site, Teen Babes is hardcore teens, and Teen Hotties is, I dunno, let's say sorority girls. Please don't make me guess. Tell me. No, I'm not stupid - I'm busy. I'm not asking you to write my descriptions for me (although that WOULD be nice...) but please, at least give me something to go on.
Finally, again following on something George TH said - I don't care how slick and fancy your webmaster interface is, if I can't easily get what I need. Several big sites are using programs that force you to drill down to the exact, specific niche, site, and banner you want. I would much rather have at least the OPTION of looking at all the banners for any given site and downloading them at my leisure.
And...I think that's enough ranting for now. Data entry has warped my tender little brain.