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One thing I could say : Lose most of your sponsor advertising. This is a brand new site, so you're going to want it as clean as possible; you especially don't want an abundance of ads on your welcome page.
This is isn't going to make you any money anyway for some time. It needs to be a labor of love. More than likely it will run at a loss for as long as 6 months.
In order to encourage book markers remember to keep it clean, make it load fast, make everything easy to find, and make sure you have a lot to find.
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