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There are guys here who are technically way more proficient then I. A lot of my stuff is kinda "well, let's see if this works...". It's the biggest and most profitable part of my business, tho, so I must be doing something right. ;-}
Of course, I got smashed down a few updates back, and lost a ton of weekly income, so I must be doing something wrong, too. I'm mostly recovered from that, but it will take me months to experiment and figure out how to avoid that in the future.
Search engine work takes months to do, you build a new type of site or page and hope that it will pull traffic and make sales.
Domains are cheap, hosting is cheap, content is cheap, so if you are willing to experiment and wait a few months for your work to bear fruit, there's no reason you couldn't increase your search engine sales.
There's a number of different strategies for doing SE work, the people who buy expired domain names would look at my approach and laugh themselves silly. I basically just build the type of sites that would get accepted at DMOZ, try to put as much good original text on the pages as I can (that's the hard part, writing the SE text), link the sites together in what I hope are natural looking patterns, and see how they do in the SERPS.
Link trading with other webmasters is the new rage these days, I should do more of it, but when I started out in this biz I traded links with about a half dozen people and every single one of them went out of business. So I got into the habit of incestuous linking, which worked fine, but may be the reason I got smashed down this summer.
I don't know if that answers any questions for you. Maybe the real experts here will chime in.
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