Quote:
Originally posted by Alphawolf
Pendo, which part?
Don't sell the tour- sell the site means instead of using up your ads to say "20 Free Videos avalaible @ fuckalot . com" it should be 'GIGS and GIGS of Videos 24/7 at fuckalot .com'
You want to sell a full membership.
The other part which is probably what you were asking about...
By brochure I meant like a list of features the site has.
100% Exclusive content
Daily Updates
Live Chat
Acess to bonus sites
Etc....
Is ok in spots, but just not as good as something like:
Monster hard black cock ravishes dripping wet tight teen cunt with NO MERCY >HERE< !
It's better to appeal more to the primal brain than the 'smart brain'.
A smart mixture is good, IMO but the bulk of text ads must lean towards the primal fantasy, not the nit picky details on why it's good to join this site over another site.
One of my worst performing free sites was basically a list of features on the pay site as it was new and exclusive. 
It got great traffic, SHIT click through rates and even worse Join hits. No sales.
I was also hammering home how much FREE stuff they could get on the paysite tour. Well, that's *exactly* what they did if they visited the paysite at all...view the free stuff and leave.
So, I hope this answers your question. 
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I was asking what I quoted..
Thanks man! this helped me a lot!