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Started using H.264 in the member's area of the paysites that I manage and so far the members have been very happy. Only a few years ago most wanted wmv vids but now most already have QuickTime installed due to iTunes so they just click and watch not even knowing that they are watching a mp4 vid.
Seems like the popularity of the iPod/iPhone is driving acceptance of the H.264 format.
Also Youtube announced that they were re-encoding everything as H.264.
But I agree that this biz will be using mpg and wmv vids in promotional stuff for a very long time.
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