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Originally Posted by tickler
Considering how much they want you to SEO your landing pages for PPC now, or their "quality score" can force your minimum bid amount quickly into a negative ROI. Wait, maybe you can hire a SEO somewhere to make your landing page better.
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This was one of the reasons I stopped doing PPC well over a year ago. The part that sucked is I had just streamlined to where it was producing a decent return and then boom they started pushing minimums to rediculous amounts with lousy excuses.
I loved when they told me a certain campaign ad did not reflect the landing page. Ad stated "Free pictures of THIS plus links to membership sites" I had bumped the landing page up to 50 images of THIS with 10 sponsor links. They still told me it did not match and jumped prices 5 to 20 times what they were before. That was the final straw for me.