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i think you guys have good points. I look at it this way. I personally, as a surfer, hate the fpa's and larger hpa's. People have been using the large ads with small gallery links underneath for several years, so i think the only ones anymore that may be sent off to the sponsor prematurely would be newbie surfers.
I think the "freeloaders" are prolly very used to seeing it and know where they may be anyway, so i'm more for a straight thru approach myself with obvious links to content and don't go over standard size banners. I like to use maybe 2 or 3 lines of text with the banner.
This approach is working very well for me on the small scale i'm at now. Several years ago i did the hpa and small links method and it also worked well, but think maybe it's overdone. Also i have a 99% rate of being accepted, so i don't want to take a chance of not being..
Thats my own perspective.
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