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The way I see it, I'm not trying to drive traffic to my sponsors, I'm trying to drive qualified buyers there. which method of linking will work best to get the qualified buyer where he needs to be.
Sometimes a gallery can be a great vehicle to get the qualified buyer where he needs to be. Sometimes it just gets in your way.
You have to play around a bit to determine when to link directly and when to use an additional vehicle like a gallery.
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