This is currently what you see when you look at
link-o-rama.com on Alexa:
This is what I show for link-o-rama.com in Google Analytics for the same time period:
Pretty steady, right?
(the dip is Xmas & the spike was 1 hour on 1 day where I think I got hit by a bot)
2 months ago, I had a guy buying an ad from me come up for renewal, so I quoted him the same price as the year before because my traffic was basically the same. He looked at Alexa, saw that dip (and it was April, so I was still down there) & told me I'd have to cut my price in half if I wanted him to keep the ad. I showed him basically the same Google Analytics graph proving my traffic is basically the same, but I could not convince him that I have no control over 100,000 sites that now have more traffic than I do.
This is why I fucking hate Alexa