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What Greenie says isn't just a webmaster thing. Surfers are WAY more educated today than in the past and know about updates and exclusive content. You would be Very surprised how many know about this so it is important if you can do it, if you can show updates by date to show the site is still updating daily/weekly/whatever. To do that the best way is to use your CMS of course.
Multi page tours I don't think are as important as a main page with updates, a models page, maybe 1-2 other pages with features you have such as Videos and Photos.
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