What would you if you were the owner of this (non-adult related) site?

[blondelover]

Please,
I would like to hear some opinions from the members of this board, which I respect much.

Suppose you live in a popular touristic city.
Suppose you have great rankings for many great (travel and non-travel related) keywords associated with the city.
That means, let´s assume, that you can talk (via your website) to nearly all tourists (both nationals and foreigners) which are coming to your city.

How would you try to make money in such situation? Both online and in the real world?
Examples of keywords: [hotels in city], [map of city], [real estate for sale in city], etc.

Any opinion greatly appreciated.

Thanks,