How do your physical DVD stores covert?

[Alphawolf]

AEBN does well for me.

However, my physical DVD store sells like shit.

1986 unique clicks- 1 sale of a $7.50 DVD. I set prices to aggresive therefore only get 15%. I got a whopping dollar and change off my physical store so far...out of all those uniques.

Is this enough traffic to conclude it sucks or are physical DVD's/Videos just much harder to covert than Video On Demand?

I send the traffic directly to either a porn stars best selling DVD or to a broad category of best selling DVD's.

I know Greenguy and others have used PEcash- and I did sign up with them.

I need to look again to see if PEcash let's me use one of my own domains.

ANYWHOOO...I'm just wondering if basically I can be confident that 1:2000 sucks for physical DVD sales agressively priced?

Thanks folks.

[Bill]

I've never been really excited about the profitability of "material fullfillment" (where surfers buy something physical that has to be shipped to them) in general.

Inch for inch of advertising space, I've always made more selling memberships, even on domains with dedicated or somewhat dedicated themes, for instance, sex toy domains.

Material fulfillment is a specialized craft. I had gathered you were going to try to push material fulfillment off your flagship site- I was pretty doubtful that you would end up keeping that model.

[Cleo]

Other then selling a sex toy here and there sales of hard goods for me has been a total bust.

Best I can tell my surfers want to remain anonymous and not get anything sent to them.

Actually it has been awhile since I've really tried to sell hard goods, but since selling porn does well I'm not really motivated to try anymore.

[Oh Sheila]

I tried selling DVDs for DVD Empire a couple of years ago.. sold 1 once.. nothing spectacular.

[plateman]

hey sheila welcome to the board can i ask you a few questions about your nich on icq if thats ok

[Alphawolf]

Very interesting replies. Didn't know it (DVD's) was such a low seller.

So, regardless of who ya used it never really did well, huh?

I don't think it hurts to be able to offer the actual DVD's, but ever since I got my CNAME working on my AEBN Theater, I have *much* more faith that would sell over the physical DVD's.

Maybe part of it is perception of size and people just feel more comfortable buying DVD's from places like adultdvdempire and Jadedvideo, etc...

So, you'd all think there wouldn't be much difference if I switched http://www.silkyerotica.com/forum to PECash, huh?

Good to know it's not specifically my site that doesn't convert physical goods to well. I do recall GG stating PEcash did well for him. <shrug>

Thanks for the input.

[Greenguy]

I've been doind decent with PE Cash since we had them on the Radio Show but I haven't really looked to see just what everyone is buying (toys, dvd, vhs, lingerie, etc)

Whoever has the rights to distribute that Paris Hilton DVD will probably clean up for a month or so

[Alphawolf]

GG,

I sorta have a hang over, but do you use PEcash on LinkORama?

You have any sort of stats on sales vs clicks...a ratio?

[Greenguy]

PE Cash is coming out to just under 7 cents a click (0.069910682386566630939621293319043 if you want to get technical)

[Alphawolf]

I think, for your stuff- you have plenty of traffic pumps to get anything to convert.

This is sort of like beating a dead horse. I don't think it's the store itself, but just general low converstions couples with low traffic.

[Bill]

Sell memberships to porn sites. That's the core biz. Then try to scrape more dollars out of your traffic stream by selling the other possible sponsors at the edges of your advertising space.

I don't know how dating/hookup sponsors would do off a site like the one you have talked about building.

[CybrFire]

AlphaWolf, I get plenty of clicks to the store I have at my site, which also is selling DVDs, videos and all that, but only made a lousy $7.00 and some change so far. I too get a hell of alot more purchases from the AEBN theater, so that atleast works out pretty good.

I wish the merchandise store would start selling alot more, but what can ya do. The store is there as an extra option for whoever, but the streaming theater is the most popular.