Convergence has arrived

RawAlex · 2006-04-10, 11:20 AM

Networks scrambling to put their shows online:

http://www.cnn.com/2006/TECH/interne....ap/index.html

Alex

Simon · 2006-04-10, 12:06 PM

Yes, it really is getting a lot closer.

I saw this on the news this morning.

This article doesn't mention it, but the story on television this morning talked about how you can pause and rewind, but not fast forward. Which they're disabling so they can sell the commercial time online. :::shakingHead:::

So, they still don't understand that people *want* to fast forward, particularly past the commercials (though that's not the only reason). People will still prefer DVRs/Tivo until they release control of the fast forward button.

It's going to take a new ad delivery model to make this work. Just forcing people to watch the commercials isn't going to cut it. And if they try to add some kind of static or scrolling ad, I think they'll really be dooming themselves.

Simon

RawAlex · 2006-04-10, 12:50 PM

Simon, I think they are still trying to find what financial model will really make this go. Do they go down the Itune route and sell access for 99 cents a shot, which is outside of their usual "free" model, or do they stay free but support it with unavoidable and unmissable ads?

I am also looking at this model as a breakthru for anyone wanting to make a lower end / lower dollar TV show of their own. If people are use to paying 99 cents to download a TV show, they won't blink when someone asks the same thing. It should also make PPV porn a little more acceptable as a concept.

Alex

Tommy · 2006-04-10, 09:34 PM

think about it

its gonna be fucking great

wifi is gonna be everywhere, you can download movies, tv shows or porn anywhere at anytime

no more dead time on the train, in a cab or even on a plane

watch what you want when you want to

laptops are gonna be huge sellers
I think we will see the demise of the tower

2006-04-10, 11:20 AM	#1
RawAlex Took the hint. Join Date: Mar 2003 Posts: 5,597	Convergence has arrived Networks scrambling to put their shows online: http://www.cnn.com/2006/TECH/interne....ap/index.html Alex

2006-04-10, 12:06 PM	#2
Simon That which does not kill us, will try, try again. Join Date: Aug 2003 Location: Conch Republic Posts: 5,150	Yes, it really is getting a lot closer. I saw this on the news this morning. This article doesn't mention it, but the story on television this morning talked about how you can pause and rewind, but not fast forward. Which they're disabling so they can sell the commercial time online. :::shakingHead::: So, they still don't understand that people want to fast forward, particularly past the commercials (though that's not the only reason). People will still prefer DVRs/Tivo until they release control of the fast forward button. It's going to take a new ad delivery model to make this work. Just forcing people to watch the commercials isn't going to cut it. And if they try to add some kind of static or scrolling ad, I think they'll really be dooming themselves. Simon __________________ "If you're happy and you know it, think again." -- Guru Pitka

2006-04-10, 09:34 PM	#4
Tommy NYC Boy That Moved To The Island Join Date: Apr 2003 Posts: 2,940	think about it its gonna be fucking great wifi is gonna be everywhere, you can download movies, tv shows or porn anywhere at anytime no more dead time on the train, in a cab or even on a plane watch what you want when you want to laptops are gonna be huge sellers I think we will see the demise of the tower __________________ Accepting New partners

2006-04-10, 12:50 PM	#3
RawAlex Took the hint. Join Date: Mar 2003 Posts: 5,597	Simon, I think they are still trying to find what financial model will really make this go. Do they go down the Itune route and sell access for 99 cents a shot, which is outside of their usual "free" model, or do they stay free but support it with unavoidable and unmissable ads? I am also looking at this model as a breakthru for anyone wanting to make a lower end / lower dollar TV show of their own. If people are use to paying 99 cents to download a TV show, they won't blink when someone asks the same thing. It should also make PPV porn a little more acceptable as a concept. Alex