Bid rates at Overture are out of hand!

Presmar · 2005-02-19, 04:33 PM

I went to Overture to buy some ppc and I was shockled at some of the rates for major keywords. "Money Online" is over 7 bucks a click now! Couldn't believe freaking my eyes... I have some grandfathered bids at .05 that used to bring me a good amount of traffic and now those same bids are listed at the bottom of the totem pole. I can't comptete at $3.00 - $4.00 a click. $.20 is as high as I can go. I think there should be a cap on bidding. Any body have any thoughts on the future of ppc...esp Overture?

Ramster · 2005-02-19, 06:40 PM

I stopped doing ppc but that sounds super high!!!!!!

Bill · 2005-02-19, 07:25 PM

I was reading the other day about a fellow who made a 'fake' asbestos blog to take advantage of google adwords paying up to $100 a click (yes, that's per-click...) for lawyers paying for leads to asbestos cancer clients.

I thought that was moderately clever, and that it has very interesting implications for mainstream content stragtegies based on click rates.

Most overture porn terms are much less in cost. The prices aren't all that bad. It's just that, unless you get very specific and nichey in your porn terms, overture ROI is pretty chancey. General terms are nowhere near as good of moneymakers as they used to be.

I have some grandfathered general terms that barely pay for themselves, and the advertisers above me change frequently, indicating that they are not doing any better than I am with those terms.

Bill · 2005-02-19, 07:45 PM

Whoops, I meant adsense, not adwords...

Joe · 2005-03-07, 08:24 PM

Quote:

Originally Posted by Bill

I was reading the other day about a fellow who made a 'fake' asbestos blog to take advantage of google adwords paying up to $100 a click (yes, that's per-click...) for lawyers paying for leads to asbestos cancer clients.

I thought that was moderately clever, and that it has very interesting implications for mainstream content stragtegies based on click rates.

Most overture porn terms are much less in cost. The prices aren't all that bad. It's just that, unless you get very specific and nichey in your porn terms, overture ROI is pretty chancey. General terms are nowhere near as good of moneymakers as they used to be.

I have some grandfathered general terms that barely pay for themselves, and the advertisers above me change frequently, indicating that they are not doing any better than I am with those terms.

I read the same article too.

I personally don't think this practice is wrong.

If the blog contains useful and factual information, why not have Adsense ads to bring the visitor to a related and relevant themed site?

I don't see how general, generic terms can be profitable (the ones that run up to the double digits). Perhaps it's just an egotistical game with the high bidders.

2005-02-19, 04:33 PM	#1
Presmar My wife is not a doobie to be passed around! On our wedding day I promised to bogart her for life! Join Date: Dec 2004 Location: Cleveland Ohio Posts: 272	Bid rates at Overture are out of hand! I went to Overture to buy some ppc and I was shockled at some of the rates for major keywords. "Money Online" is over 7 bucks a click now! Couldn't believe freaking my eyes... I have some grandfathered bids at .05 that used to bring me a good amount of traffic and now those same bids are listed at the bottom of the totem pole. I can't comptete at $3.00 - $4.00 a click. $.20 is as high as I can go. I think there should be a cap on bidding. Any body have any thoughts on the future of ppc...esp Overture? __________________ Free Targeted Teen SE Traffic! Submit your Free Sites Here! sex-free-teen.com

2005-02-19, 06:40 PM	#2
Ramster Life is good Join Date: Apr 2003 Location: Ottawa, Canada Posts: 11,867	I stopped doing ppc but that sounds super high!!!!!! __________________ Pornstar Legends \| Live Cam Model Shows \| Hungarian Girls Skype: robmurray999

2005-02-19, 07:25 PM	#3
Bill Selling porn allows me to stay in a constant state of Bliss - ain't that a trip! Join Date: Apr 2003 Posts: 3,914	I was reading the other day about a fellow who made a 'fake' asbestos blog to take advantage of google adwords paying up to $100 a click (yes, that's per-click...) for lawyers paying for leads to asbestos cancer clients. I thought that was moderately clever, and that it has very interesting implications for mainstream content stragtegies based on click rates. Most overture porn terms are much less in cost. The prices aren't all that bad. It's just that, unless you get very specific and nichey in your porn terms, overture ROI is pretty chancey. General terms are nowhere near as good of moneymakers as they used to be. I have some grandfathered general terms that barely pay for themselves, and the advertisers above me change frequently, indicating that they are not doing any better than I am with those terms.

2005-02-19, 07:45 PM	#4
Bill Selling porn allows me to stay in a constant state of Bliss - ain't that a trip! Join Date: Apr 2003 Posts: 3,914	Whoops, I meant adsense, not adwords...