Bid rates at Overture are out of hand!

[Bill]

I was reading the other day about a fellow who made a 'fake' asbestos blog to take advantage of google adwords paying up to $100 a click (yes, that's per-click...) for lawyers paying for leads to asbestos cancer clients.

I thought that was moderately clever, and that it has very interesting implications for mainstream content stragtegies based on click rates.

Most overture porn terms are much less in cost. The prices aren't all that bad. It's just that, unless you get very specific and nichey in your porn terms, overture ROI is pretty chancey. General terms are nowhere near as good of moneymakers as they used to be.

I have some grandfathered general terms that barely pay for themselves, and the advertisers above me change frequently, indicating that they are not doing any better than I am with those terms.