you're the pros...how would you promote this new site?

[Linkster]

kinda reminds me of the starts of cons Junction - but they started with editorials as well which provided loads of content/stories and then added in the advertising on a much smaller scale - until they had the traffic to support the ads - starting out you might want to cut back on the ads (just my opinion)

As far as traffic - if you add in some good political content, articles etc, then I would go the trading links, and submitting to directories like DMOZ, etc. If you get enough articles up some blogs will probably trade links as well.