How do you pick your sponsors?

[JohnWebcams.com]

When selling other sites other than our own (and our own as well) to surfers, I'm really quite indifferent about the quality of the tour.

The important part is the content that is provided or if they will allow their members area content to be advertised by affiliates. If they do this, I find it much more effective to provide good content to the surfer (potential buyer) and be as descriptive as possible about the site. Then the surfer knows what to expect and you can just link straight to the join form and don't have to worry about a sponsor screwing up a tour and causing your surfer to lose interest.

Basically, controlling your own destiny by making good ads using sponsor content and linking to the join form is much better so what's important is GOOD content available to sell the site(s).