What Ratio Do You Value?

[[BV]]

Originally Posted by nibbler

Ok, going off on a small tangent. I have a CCBill sponsor that converts better than 1:500. Great ... except for the fact that rebills are less than 20%. So do you keep them or not? |confused|

30%-35% is about average so 20% is a little low. But 1:500 sounds good but there are so many other variables consider.


That 1:500 is probably RAW, in reality your more like 1:350, and that would be 1st page. which = dam good, so in essence you would have to replace it with a site that converted 1:700 with a 40% rebill just to do the same thing providing the membership costs are the same for both.

So another reason why ratios are meaningless by themselves and why you need to look at the bottom line, how much $ you make from it versus another site in it's place.