Google assigning $$$s value to SERPs

[tigermom]

Originally Posted by Aspire

I'm not surprised. I always thought a lot of the sites in the 1-10 results pages were running an unusually high amount of adsense campaigns.

Possibly because money making oriented webmasters also focus on SEO and getting high rankings?

I read the article and I agree, nothing but rumors. Also, why on earth would Google artificially improve the SERP's for people who buy adwords for those key words??? to make them stop their campaigns? just doesn't make sense.