Content is King?

[Halfdeck]

In the world of SEO,

"Content is king" is true in the sense that great content will attract links. The word "content" isn't restricted to text on a page. It also refers to unique services like YouTube or Myspace or Wikipedia.

The opposing school of thought "its all about links"/"if you just build it they won't come" says great content will die without marketing/word of mouth.

A reason alot of SEOs recommend blogs to companies is that blogs can attract links instantaneously (people may start linking to you 2 seconds after you hit publish) and a blog post can generate backlinks passively over time. More importantly, blogs are a way to increase your brand visibility and network with other thought leaders in your vertical.