How do you promote things you don't like?

[GunnCat]

Originally posted by bret
You can't sell what you don't like. It's a sad fact.

I don't really agree with this. I do understand where you are coming from though since it was hard for me to sell certain things when I was in the food business. However just because I don't like it doesn't mean that it won't be profitable if we find something about it we like, for example good quality.
So that's how you can look at it Alpah. Find something about the sponsor you like; high quality images or movies, good descriptions value for the price, etc... and work on those things. Remember, "you need to accentuate the positive" and sell away.