Here is a legality question for you :

[Useless]

Originally Posted by DJilla

Did you ever see a commercial for Bud that used the CEO of Heiniken's as an endorsement?

I think you're off track here. BV isn't going to claim that the owner of othersite.com prefers mysite.com over his own. He's working off of a customer testimony and that's completely legit.

I wouldn't want to mention a competitor's name/trademark, even if I had the legal right to, just because I wouldn't want the hassle. You know they are going to lawyer up, whether they have a fruitful claim or not. And the danger of that in this industry is that hosts, sponsors, and now registrars - all react in such a knee-jerk manner, and they will shut you down the moment they receive a letter from your competitor's attorney. They'll say "Oh, what pretty and official letterhead! I better close this account right now."