ipTV - the new hype?

[mikePartnerCash]

Some background on the new ipTV Trend that brings the internet to your TV

Internet seems to be everywhere today you should guess but that is not true. When we started working on the mission „bringing our adult content to the Television" 1,5 years ago we found that internet was really not existing in the livingrooms heavy used device called TV. The TV industry could have learned faster if you take a look what happened at exactly the same time with the electronic revolution on smartphones and tablet devices that are taking over more and more pieces of the home entertainment field.

The reason for that can only be found in too many interests of different parties. Let's take a closer look on that. On the one hand there are the unchallenged TV stations and broadcasting channels which own the whole market. People are used to turn on the different channels and consume the content they produce. They did nothing to push the internet on the TV as they could only loose their audience if they fail with the correct implementation of ipTV.

On the other hand there are the TV manufacturers like Samsung, Panasonic, Sony, etc and as well the platform developers like Google, Apple and also Samsung again. The TV manufacturers see their chance to earn money with the content and so they are implementing Appstores and VOD Plattform concepts on their devices. The platform developers try to take also their piece of the cake and create a new market channel for their existing content and apps portfolio on these devices.

During the last years similar trends came to the TV as already before on mobile devices. Platform developers tried to build their own devices like Google TV or Apple TV which brought the users a browser as well as a portion of the big Apps library they offer. But as already on the mobile the porn industry get’s locked out of this market. The TV manufacturerers as well as the platform developers over all do not allow porn contents within their systems.

Though this fact people are searching for porn on their new connected TV devices. They do it in the same way as they already did it with their iphones when they could not find porn in the app store. They use the native implemented browser. This would be great and easy if there would be any kind of standard how you create an application for these browsers.

At the moment there is no other chance than coding a special application for each available device to make it work on TV’s. As soon as you tried it once you will find out that not the most simple websites work with your TV or are just not fun to browse as the useability is terrible. There are hundreds of different devices out there and you have to write for each a unique application to reach these customers.

Connected TV’s in numbers

Today there are already more than 550 million connected devices out there if you add the extensions people use to browse the web on their tv.

When we talk about a connected TV set we take:

- real conntected TV devices (smart TV e.g.)

- TV sets conntected to the internet through a connected set-top box (STB)

- TV sets that are conntected through a connected satellite receivers or blu-ray players

- TV sets that are connected through a game console (playstation, xbox, wiiu, etc)


Samsung released a news at the CES 2013 that they will bring an upgrade kit for the last years shipped devices converting these TV’s to connected devices. By 2017 the number of connected TV’s should reach 900 million the first time studies say.



So how porn reaches TV

It has already reached the TV today. If you look up the numbers of connected TV devices visiting your website daily you will find out that in between 2 to 4 % of your daily traffic comes from those devices already.

The problem is that it is not really easy to check because not even google analytics does report connected TV devices so far without some special configurations and extensions. After looking up all the different device headers and device behaviours and add some fingerprint information and creating your device list, you need to extend the logging of the header information within your analytics tracking code and then create your own segment reports to achieve the right results.


Saboom.TV the first Application made for all connected TV devices live as a BETA Version

We’ve been working hard to build the first pay video application covering more than 120 different devices and monetizing these 2-4% of your daily TV visitors. Saboom.TV is purely made for TV devices delivering 25 different video formats to serve all the platforms and it also comes with special payment flows especially build for each TV device covering the world with different payment methods and making payment on TV for people as easy as possible.

The billing runs mainly through mobile sms billing and a fallback debitcard and creditcard billing. The key to succeed on TV’s is to create a unique useability as it has to be very easy and smooth for people using your application with their TV remote. The Saboom.TV application was build to reach this useability customers are looking for. For the handling of payments people can do it directly with their TV remote, or can also interact with our application through their mobilephones or tablets.



How can I earn money with it?

PartnerCash and Saboom.TV made an easy redirect script that helps you redirecting your ipTV traffic to Saboom.TV and you’ll receive a 30% lifetime revshare comission for each sale that is generated with this traffic. Go to PartnerCash and register for your account and just implement our ipTV redirect script and start earning money right now.