What would you if you were the owner of this (non-adult related) site?

[blondelover]

Thanks, priest

Yes, the site is already showing some travel affiliate links (hotels, flights, car rentals, etc), as well as Adsense, and is doing fine.
However, I think that the site has much more potential than just selling ad space.

To put it in practical terms: suppose that you have a travel site about Las Vegas or London, and that the site is visited by nearly all tourists actually going to those cities. Can you see the potential?
I believe that there are many other money making alternatives, other than selling banner space; for example, I´ve considered opening a (brick and mortar) real estate agency, or renting sub-directories of the domain to other interested businesses.

I feel that I have a high potential site, just don´t know the better way to realize it.
I think this board has many clever, hard working, and results oriented people. That´s why I would like to hear opinions.

Thanks,