Change In Conversion Ratios

[LB]

Originally Posted by Pusher

If anyone has any ideas about this, I'd really appreciate it!

In January 2004, I was converting at 1:375. This past January, I converted at 1:2496! The main difference is that most of my traffic in '04 came from google searches specific to each of the categories on my LL... This January, the only Google listing was for my index page, and the traffic had to come through to the categories that way... Is it possible there would be such a huge difference in conversions? I'm basically using the same sponsors, etc. Is anyone else seeing this kind of dropoff???

Most of my traffic is from google aswell, and I had easily the worst Jan I can remember with conversions down across the board. To put a figure on it I made $2k profit in Jan .... and I have a company with 2 full time and 3 part time webmasters/staff and a projected turnover of over 1mil this year, with half of that projected to be net profit.

Feb is looking better, but something massive has happened at google and I am only on the edge of working it out.

[Linkster]

Definitely if the traffic is coming in through the index page - I would assume that its for more "general" terms and therefore definitely not as targetted.

As far as the shakeups at Google - I did finally figure out what was happening and I am testing the fixes right now - of course its hard to tell the results as they are in the middle of an update as we speak so it may be a week to tell the final results - but looking good so far