Why does Higher Page Rank not allways give you better ranking?

[domweb]

But, but...isn't it like a penis? Bigger is better? Right?

I think people rely on it so much because it is the only easily quantifiable number that seems to show how important the page is.

SERPs are a concept that is harder to comprehend and harder still to measure easily.

Until a webmaster gets a good education from message boards and the like, he/she is going focus on something with a name like PageRank. I know I did. (I used to keep track of my Alexa ratings too).

[Linkster]

Originally Posted by domweb

I think people rely on it so much because it is the only easily quantifiable number that seems to show how important the page is.

I agree that they do - I only try to preach that they shouldnt because it doesnt even represent page rank anymore - it has nothing whatsoever to do with rank for anything - its just a nice green bar that Google will randomly assign a number to now - Ive seen guys show up with a PR8 on that indicator starting a site from scratch - and think that they have some huge accomplishment - when in reality their real PR is around 1

[Joe]

Originally Posted by Linkster

I agree that they do - I only try to preach that they shouldnt because it doesnt even represent page rank anymore - it has nothing whatsoever to do with rank for anything - its just a nice green bar that Google will randomly assign a number to now - Ive seen guys show up with a PR8 on that indicator starting a site from scratch - and think that they have some huge accomplishment - when in reality their real PR is around 1

Haha, yep, I've seen that before.

It's an old trick too, just a 301 redirect trick to get an instant PR10 for a new website.