Grand opening, Grand closing. Why don't sponsors last?

[becky]

Originally Posted by Elias

Often someone comes up with an idea, rides it while it's hot and then goes for another one leaving the first one without care. Those left still earn money for a certain period of time and then finally get completely abandoned while the new fresh ones are in the middle of their popularity. It's a naturel process.

What about refreshing ones that sell with a new design that reflects the style of what is working at the time? You don't always have to abandon and start new. Think of the products you use from the store, most get a redesigned wrapper every so often, but they're still the same product they were 20 years ago. Adopting this kind of focus on product rather than wrapper will definitely help increase longevity for paysites.