An Open Letter To All Affiliate Programs That Offer / Plan To Offer Hosted Free Sites

[Useless]

Originally Posted by SC Albert

This is good advice. I am sending this to our design team as well.

Frankly, that's often the problem. Programs are using professional graphic designers to build their free sites. They shouldn't. Free sites shouldn't be so graphically heavily and visually awe-inspring. I'm not saying that they should be ugly, but I am saying that ugly doesn't hurt. Pro designers enjoy showing their skills in every project. Keep them designing tours - that's where the awe factor should be - not on free sites and galleries. When a surfer clicks thru to a paysite tour, they should be stunned and impressed by the pure gorgeousness of the site. But if everyone puts the same level of graphic design into every gallery and every free site, the awe factor of a grand tour is diminished and, I believe, it hurts conversions.