The industry is very recession resistant.
1. With the new bankruptcy laws CC issuers have increased advertising by over 30%. They can now give cards to every one and they know that sooner or later they will get paid.
2. People will spend less money on expensive entertainment and more on cheap stuff. Instead of generating $50 in bar tabs every weekend they'll stay home, drink a few cheap beers and suddenly that $19.99 membership to a porn site really starts to pay off.
I think surfers will want more for the $$$ so bad sites will lose out but sites with content that can keep people interested will continue to do well.
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