duplicate blog content and search engines

[walrus]

Originally Posted by RomaCash

morrph(as I remember) - its a special app which customize blog content, so no dublicate content.

I think people who follow this logic give the folks at the anti-spam departments with the SE's way too little credit. The morphing aps don't write whole new posts each time. They have a little thesaurus built into them and they take keywords and replace them with words they pull from that thesaurus. Morphing may have worked for a short time, it may still work but I'd bet money the people at google have already identified it and if they feel it's causing problems with their search results are looking at defeating it. If they haven't already. If and when they do, you can be pretty sure that they will attach some sort of penalty to the activity.

The other problem is that once the post does get morphed, it doesn't always make sense to the reader. Getting the SE traffic to your site is one thing. Keeping that surfer and building trust with him is a different problem and if he is reading your blog and runs across a couple of posts that just doesn't make sense to him....how long is he going to be with you.

If you spend much time here you've probably already heard this but build sites for your surfers and not the SE's. But hey, isnt that the same advice google gives.