PR Dropped from 3 to 0! Huh?

[Sebastian]

Hmmm, if the task becomes complex I fear I would have to ask for a consulting fee

Usually basic optimizing results in nice spots on the SERPs.
- Carefully choose a keyword phrase.
- Use the keyword phrase as page title, in headings and body text close to the top and bottom of the page, as well as in ALT and TITLE attributes and meta tags.
- Instead of home and next links or linked images use keywords as anchor text in all internal links.
- Write readable, natural, non-spammy but very keyword rich body text. Use strong and em tags to emphasize the most targeted keywords. Ignore so called optimal keyword density percentages. Use your keywords often plus in slight variations within a few paragraphs of visible text.
- Don't format body text x-small. Don't hide text or links. Keep your HTML code clean and tiny, better use style sheets than repeated on the page formatting.
- Don't slice the images into many small pieces, bigger images produce less code and you may get some image traffic from SEs.
- Write more on-topic body text.
- Keep the number of links as low as possible, but don't link complete sentences or even paragraphs. Embed links in related surrounding unlinked text.
- Put the ALT text in small fonts below the bigger images too. Keep text describing an image in the same table cell as the image tag. Add visible text to every banner link.
- Use your page title in submissions. Don't repeat the same page title on one domain.
- Write fresh body text on every page.
- Aquire many inbound links with your keywords in the anchor text.
- Ignore the PR of pages linking to you.
- Ignore the PR of pages you're linking to.
- Link to nice, content rich and related pages which you like yourself.
- Write more peerless body text.
- Wait 8-10 weeks before you check your traffic stats. Log keywords by landing pages. Repeat successful stuff.
- Don't cheat the engines. Don't lie to the surfer. Deliver what you promise, better overdeliver and underpromise.
- Write more unique body text.
- Look at every page before you upload it. If you don't like it as a surfer, trash it or improve it.

This list is not complete, just a few items from the top of my head. HTH.