How To Promote Amateur Site

[3XL]

Hey guys,

Hope we can get some more advice rolling, that would be great!

I'm still doing a lot of brainstorming and what not. I've ordered a server which will be ready next week.

I've made notes I'd like to implement on the site which I've been on other websites.

Judging by what you guys are saying Google and keyword optimization is still a killer way to get traffic in this business? Even with all the competition? It's pretty hard finding a golden nugget keyword in this industry, it took ages to even find a good domain!

*EDIT* Also, any other tips, tricks, remarks and suggestions are welcome. My partner knows a lot but he's a busy guy. I'm open to all the knowledge on this board! Feel free to share, it's very much appreciated