Why don't you have a general recip?

[RedCherry]

Originally posted by smash
I think cat specific recips are a good thing ...for SE relevance.
I've heard a lot of LL owners say the amount of traffic they get back from recips is very small, so really the best reason I can see for category specificity is SEO.

Someone may correct me on this of course

You are right, it is for SEO. I don't get a lot of traffic back from recips on submitted sites, but it DOES help with link popularity.

Search engines rank links to your site based on relevancy, and on page rank. The more relavant the link, the better it is. So, if you have an asian category on your link list, it is much better if an asian free site is linking to it with asian specific search terms in the link.

My general niche link links to front page, and the what's new page if people don't want to use the niches. I agree, I think a lot of us provide some type of general link if you don't want to use it.