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#27 | |
A woman is like beer. They look good, they smell good, and you'd step over your own mother just to get one!
Join Date: Sep 2004
Location: Amsterdam
Posts: 54
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Quote:
Another thing that most webmasters don't consider when weighing the pro's and con's of having their own merchant account is that there is a lot more that goes into credit card acceptance than just automating a computer process to accept transactions. For example: 1. Fraud scrubbing 2. Customer Service 3. Technical Support & Programming 4. Payment disbursement 5. Toll Free telephone numbers 6. Financial bookkeeping 7. Risk Management 8. Gateway software Also realize that payment processing companies are doing all of this for thousands of websites/merchants which means an office building, employees, employee benefits, payroll, taxes, vendors, suppliers, etc. Of course the overhead would be less for a webmaster that was only doing all of the above for only his/her sites. In principle I have to agree with you. If you can manage to keep your own merchant account in good standing with your acquiring bank and end up paying less fees than what you would pay with a payment processor (all expenses considered) you would be dumb not to go that route. However, the reality is totally different. I'm sure you've heard of webmasters/merchants who at one time or other had a merchant account and "burned it", "lost it", "got eaten up by fines", etc. I also know many webmasters that still have their own merchant accounts but only use them for the lower risk transactions (e.g., selling products where shippments are signed for, for loyal subscribers that would never think of doing a chargeback, etc.) If you want a better picture of what you're paying your payment processors for, bump up the discount rate at least a few more percentages, then add a percent for every extra service payment processors provide then add another couple of percent on top of that for taking ALL THE RISK and you'll probably be more in the ballpark. And just for the record, I wish you the best of luck with your own merchant account but I would venture to guess, sooner or later, you'll be back on the IPSP or 3rd party model just from all the headaches in trying to keep your merchant account in good standing - that is if you don't go bankrupt from the Visa/MC fines everytime you go over the 1% CB level. My $0.02 ;-) |
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