Importance of sales text, personal experiences.

[karomesis]

What do you guys belive the importance of sales text is in generating what I assume we're all here for...sales?

I could imagine there may be a difference in saying stuff that hits the buttons for surfers and makes them pliable in your hands, as opposed to saying the same exact stuff they've heard at about 5 trillion porn sites already|shocking|

Have you ever experienced an increase or decrease based solely on text? or has too much emphasis been placed on its importance to no avail?