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Old 2019-02-14, 11:41 AM   #1
Useless
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Any Experience with Magazine Advertising?

The best way to reach a large pocket of my mainstream company's target audience is through a specific magazine. Reading their media kit's specifications for ads, I am confused by the language they use.

"... can accept advertising in the following Programs: QuarkExpress, Adobe Illustrator, Adobe Indesign, ...." (Who capitalizes 'Programs'?)

Cool, I have Photoshop CS5, so I can send them a PSD.

Later,
"Artwork should be saved as a JPEG, EPS or TIFF whenever possible."
Make up your goddamn mind! Do you want an Adobe-specific format or a generic jpg?

It looks as if they must have created their media kit a long time ago and have never updated it. There are more inconsistencies as well, and I have the feeling I'm going to have to call them, which I will not enjoy. It's bizarre that in today's digital age that they continue to have requirements about certain files needing to be created in Quark, which is such a tiny share of the digital market.

Anyone have any experience with such things? Any tips? Can you clarify what they are attempting to communicate?
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Old 2019-02-14, 12:26 PM   #2
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1 - They're called "Apps" you fossil!

2 - I've never worked with EPS but I know TIF files were recommended over JPGs to me in the past. How do I know?


(yes, I know it's a jpg - tifs be HUGE)
Attached Images
File Type: jpg thumb.jpg (107.5 KB, 226 views)
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Old 2019-02-14, 01:22 PM   #3
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Now THAT is a quality ad. Can you hook me up with your designer?
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Old 2019-02-14, 01:35 PM   #4
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You know how long it took me to do that in MS Paint?!
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Old 2019-02-14, 02:30 PM   #5
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Quote:
Originally Posted by Greenguy View Post
You know how long it took me to do that in MS Paint?!
3 minutes.
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Old 2019-02-14, 04:48 PM   #6
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I WAS USING A CORDED ROLLERBALL MOUSE!!!
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Old 2019-02-14, 04:49 PM   #7
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BTW - We got a shitload of positive feedback for that ad from the magazine & other ad-type people
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Old 2019-02-23, 12:57 PM   #8
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I have experience with advertising in AVN magazine but that was tool for adult webmasters not pay site.
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Old 2019-02-23, 02:24 PM   #9
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Quote:
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I have experience with advertising in AVN magazine but that was tool for adult webmasters not pay site.
The site I need to advertise is mainstream. The big problem is that they use terms which probably make sense to people who work in print publishing, but not necessarily user-friendly to a newbie to such things.
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Old 2019-02-25, 11:54 AM   #10
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Quote:
Originally Posted by Useless Warrior View Post
The site I need to advertise is mainstream. The big problem is that they use terms which probably make sense to people who work in print publishing, but not necessarily user-friendly to a newbie to such things.
I am familiar with most terms for print.
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