Opening links in the same windows is very old-fashionated. I personally like site working that way - if I want, I can right click OPEN-IN-A-NEW-WINDOWS myself
Years ago I asked Fetish Bank's users if they preferred external links opening in the same window or in a new one... new window won (I remember 60something vs 40lesssomething) - I was surprised, but I changed the site accordingly.
In general I agree with Cleo. My opinion: within a site, all links should open in the same window. For the external links, they could open in another windos (tab) when the purpose of the link is to present a content that the user may want to look quickly and maybe come back to the original site. Example: term and conditions, privacy policy, a picture gallery, a freesite (that is what my user told me to do! - I disagree a little bit), a product detail page in a catalog site (even if internal) and so on... don't like images opening in a new page as well.
Google disagree. According to that rule, it should keep the search page open and open search result in a new page. It does not. When using google, I open all links in a new page and when I find what I'm looking for I finally close the seach page and keep browsing in the new window. But I guess everyone has it own browsing strategy... !
Note: a visitor sent in the same window has a higer value then a visitor sent in a new window. When a new windows open, the user already aimed the X to close the window... you're site has few seconds to look interesting before getting terminated... I think if you're sending traffic to a sponsor, using the same page the conversion ratio will be higher, especially if the sponsor is very targeted for the surfer.
Last edited by fetishbank; 2012-04-18 at 03:17 PM..
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