Advertising world has risen up in opposition to the new domains

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Where were these guys when the adult industry was combatting the .XXX extension???

New rules that will dramatically expand the number of domain names on the Internet have sparked warnings that Canadian companies that want to defend their brands will face heavy costs.

The naming rules, set to come into effect next year, will encourage “cybersquatters” who can harm a brand’s identity, and force companies to spend large amounts to attract customers to multiple domains, independent Montreal media agency Media Experts Inc. said in a report.

But over the past month, the advertising world has risen up in opposition to the move. In the United States, the Interactive Advertising Bureau and the Association of National Advertisers both warned that the changes could damage brand owners.

The battle has now moved to Canada, where Media Experts’ report says some people will register names in bad faith, in order to take advantage of well-known brands. Only companies with deep pockets will be able to defend themselves by registering their own suffixes, taking legal action against interlopers, or monitoring new registrations, it says.

http://www.theglobeandmail.com/news/...rticle2139407/