Mainstream Marketing Email Advice Needed

Useless · 2019-02-01, 12:29 PM

As those of you who are intimately involved with my life know, I own a unique mainstream SaaS site that caters to a very specific group of municipal clientele. My biggest problem is my lack of marketing reach. If I had extra pesos, there are a couple of industry specific magazines I could advertise in, but that option is currently off the table.

Here's the deal: I am able to data mine email addresses to a good number of potential customers. Any email I would send would be a one-off sales pitch. Period. I wouldn't keep spamming them. Is that sort of thing still considered a violation of the CAN-SPAM act? People say that you shouldn't send emails to anyone who has not specifically subscribed to your mailing list, yet from what I'm reading, the law only states that there must be a clear and simple way to unsubscribe from future mailings.

My secondary fear is this: Would an unsolicited marketing email put them off my product and make me seem shady?

2019-02-01, 12:29 PM	#1
Useless Certified Nice Person Join Date: Oct 2003 Location: Dirty Undies, NY Posts: 11,268	Mainstream Marketing Email Advice Needed As those of you who are intimately involved with my life know, I own a unique mainstream SaaS site that caters to a very specific group of municipal clientele. My biggest problem is my lack of marketing reach. If I had extra pesos, there are a couple of industry specific magazines I could advertise in, but that option is currently off the table. Here's the deal: I am able to data mine email addresses to a good number of potential customers. Any email I would send would be a one-off sales pitch. Period. I wouldn't keep spamming them. Is that sort of thing still considered a violation of the CAN-SPAM act? People say that you shouldn't send emails to anyone who has not specifically subscribed to your mailing list, yet from what I'm reading, the law only states that there must be a clear and simple way to unsubscribe from future mailings. My secondary fear is this: Would an unsolicited marketing email put them off my product and make me seem shady? __________________ Click here to purchase a bridge I'm selling.