Google Now Owns SEO Company

[LowryBigwood]

Apparently Google owns seo company Performics now, after purchasing DoubleClick for $3.1 billion. This is going to be interesting to see how this shapes up. Is google now going to start selling seo services for organic results??

Source: SiteProNews

[Jim]

That seems to be a confict of interest, doesn't it?

[JustRobert]

Damn interesting article, which shows the other engines have done the same. Seems like sooner or later the search engines will only be showing paid results up front.

[LowryBigwood]

Originally Posted by Jim

That seems to be a confict of interest, doesn't it?

Indeed. Maybe they will sell Performics, who knows...

[LowryBigwood]

Originally Posted by JustRobert

Damn interesting article, which shows the other engines have done the same. Seems like sooner or later the search engines will only be showing paid results up front.

The other 2 engines bought into advertising/marketing solutions companies I believe as did Google. The difference is that Double Click already owned Performics the seo company which Google inherited.

[tickler]

Originally Posted by JustRobert

Damn interesting article, which shows the other engines have done the same. Seems like sooner or later the search engines will only be showing paid results up front.

Considering how much they want you to SEO your landing pages for PPC now, or their "quality score" can force your minimum bid amount quickly into a negative ROI. Wait, maybe you can hire a SEO somewhere to make your landing page better.

Even the rep on the phone didn't have the foggiest ideal how to get a good quality score for a flash based site. In other words, no graphics/flash, and load it up with meaningless text so their bot thinks it makes for a better surfer experience.|badidea|

[JustRobert]

Originally Posted by tickler

Considering how much they want you to SEO your landing pages for PPC now, or their "quality score" can force your minimum bid amount quickly into a negative ROI. Wait, maybe you can hire a SEO somewhere to make your landing page better.

This was one of the reasons I stopped doing PPC well over a year ago. The part that sucked is I had just streamlined to where it was producing a decent return and then boom they started pushing minimums to rediculous amounts with lousy excuses.

I loved when they told me a certain campaign ad did not reflect the landing page. Ad stated "Free pictures of THIS plus links to membership sites" I had bumped the landing page up to 50 images of THIS with 10 sponsor links. They still told me it did not match and jumped prices 5 to 20 times what they were before. That was the final straw for me.