Pornvestors - WTF is this?? My interest is spiked lol

[Greenguy]

So I'm on Twitter & this account is suggested to me:
https://twitter.com/Pornvestors

So I click & see their info is this:

Pornvestors is the kind of website, you guys will unfollow sport blogs for. So, don't just watch. Invest.
Bucharest (Romania) · pornvestors.com

So I check out the pornvestors.com website. The 1st thing I notice is that it redirects to pornvestors.launchrock.com (launchrock.co - not .com - looks to be one of those funding sites that are all the rage lately - but that's {probably} another story). So I read this on the site's only(?) page:

Don't just watch. Invest.

Pornvestors is an Romanian-based private held company, founded in 2013 by Titus Steel and Ralf "Gonzo" Kappe. We will launch pornvestors.com by the end of 2013. Until then: Visit us on Facebook and Twitter. Stay tunded and keep on f******!
Sign up and be the first to know about the launch:
(EMAIL BOX)

The 1st thing that I noticed was that the words "Facebook" & "Twitter" aren't linked But after that, it got me thinking: Just what is their angle/scam? Could it be as simple as "invest" is another way to say "buy a membership"?

Anyway, I thought it'd be fun to bring it to the board & have a sort of Shits & Giggles contest to see if any of us could figure out what they're doing before they launch "by the end of 2013".

So, what do you think? Let us know! Let's have some FUN! It's very obvious this place is a little boring for the last, ohhhh, 3 years

Aaaaaaaaaaaaaand... GO!!