Domain Names with extension for branding/promotion
What do you think of using a domain extension for branding/promotion - like when del.icio.us used to be that rather than delicious.com?
Do you need to already have the traffic and be an established player for this type of promo, or could it work from a start up? |
I think it's stupid honestly.
Boobs.tv and stuff. Though that's not too bad, boobstv.com would be way better imo. |
IMHO Search engine traffic is the more important, and they tend to see the words in domains as important, so I'd go for a domain name with keywords in it rather that something surfers will remember. EG lesbians-lesbian-sex.com rather than lesb.ians.com, the latter would get me traffic only if someone searched for "lesb" or "ians" but not "lesbians" (SEs see the dot as a word break).
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With very few exceptions for domain hacks like Fuck.Me and Blow.Me, I'd stick with .com While you may find a cheap domain to register by coming up with something creative, there will be a significant tradeoff from having to put money or effort into branding.
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I think its a pretty good one... but they are not cheap :(
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I guess if the name is memorable such as the ones Infoguy mentioned above, then i think it would be easy to brand it.
The new .MX are coming up September 1. |
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I believe that the domain name is only important if the keyphrase is uncontested. Domain names are for type-ins and branding, and therefore mixed keywords are a waste of time, keyphrases are the names to have. Non .com names will always lose traffic to the .com - I know because I harvest that traffic. :) Similarly hyphenated names will lose traffic to the non-hyphen.
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Head_Boy is referring to traffic bleed. As .com is the largest and domainant TLD, second level domains with .net/.org/.info/.biz/.whatever TLDs will in most cases lose varying degrees of type-in traffic to the same second level domain with a .com TLD. Certain second level domains with strong ccTLDs may have little if any traffic bleed to the same second level domain with .com
SomeExample.net will lose traffic to SomeExample.com Some-Example.com will lose traffic to SomeExample.com |
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A typo is a different method of harvesting traffic. Gooogle.com is a typo, Google.net is a domain name that will lose traffic to Google.com.
Remember that you should reg names for brandability, viral marketing and type-ins, not to try to get SEO advantages. Although a good viral name will help in all areas. |
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If you have something you want people to keep coming back to (such as a TGP) then it may appear to be a good idea, but I would guess that people who want to come back will bookmark the site, and very few will remember the URL to type in however easy or memorable it is. So fred.com will be forgotten, maybe get two or three type ins, but freds-tgp.info will get a lot more hits from Google, from people looking for TGP than fred.com would have got type ins. And if you are running free sites, no one will want to keep coming back to look at the same free pictures. Even if they do all they are doing is using up your bandwidth. A lot better to go for SE hits from new fresh surfers who might buy something rather that going for the same old surfers who have either already bought or have decided not to buy. |
Google stopped giving a high priority to keywords in domain names when they were hit by all the name spammers using them to promote non-relevant sites. The search engines use a lot of things to rank pages, and the domain name is just one of the minor factors. Of course if it's a phrase with little competition, and most of the major factors are not present, then the domain name will float to the top.
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The domain name can also help to prove the relevance of inbound links, but you need to have the text content on your page to support it.
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He's got a lot of text on that site, how do you know that the SEs aren't using that rather than the domain name?
I bet free tube and the hyphenated .com parking site are pleased with him for getting them the extra traffic. :) |
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Sorry about that - there seem to be too many scammers getting away with things at the moment.
This seems to be a good point to ask you if I can use your titanic picture. I can give you a link if you are happy for me to use it. |
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The sinking titanic - wasn't that one of yours?
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However I am very grateful to you for asking, because after you did I looked at the sites in my sig to see if the picture you were talking about was on one of those sites, and I found domain server parking pages on some of them. I had forgotten to renew the blasted domains and was only a few days from loosing them (or having to pay several hundred to reclaim them). Thanks. |
I'm glad some good came out of my thread hijack then. :)
apologies to the OP for the hijack. |
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