Blogging hits Mainstream bigtime
 

http://www.business2.com/b2/web/arti...omoid=cnnmoney

Last October, General Motors (GM) tiptoed into the blogosphere, quietly launching a blog to coincide with the 50th anniversary of its small-block V-8 engine -- the high-performance roar behind decades of Corvettes, Camaros, and other muscle cars. The company's virgin blog has attracted a small, happy group of gearheads who write lovingly about power-train codes, horsepower modifications, and other riveting under-the-hood topics. "It was a safe group for us," admits Michael Wiley, GM's director of new media.

I love it :D

anything that fits 'blogs' into the minds of surfers and increases the value of the search term the happier i am ;)

Sounds great, i expect more big companies to make the same move.

Blogging has been part of the mainstream for years now . . . but if you mean mainstream INDUSTRY, yeah. Seems like a recent totally delayed reaction that now businesses are using blogs as marketing tools.