Uniques per day percentages.
 

I was chatting to someone a couple of days ago, and when I mentioned that only 3% of my uniques per day were from search engines, well he nearly shat.

All of his websites are hitting around the 65% mark for search engine traffic, although on a whole we are getting roughly the same uniques.

I was just wondering what other peoples stats are telling them and should I be looking for more search engine traffic? (I mean all my pages are well optimised and my sites rank fairly well (top 10 for well used searches)).

If your talking about the sites in your signature, I wouldn't call them well optimized. Also, what keywords do you rank well for? Reason I asked is I've seen so many people say they rank well for such-in-such keyword, when in reality that keyword gets little to no searches.

Your friend is right, 3% is very low. Then again, how old are your sites, what have you done for building links, ect, ect. A number of variables.

It depends a lot on what the sites are intended to do - 3% SE traffic on a FS or gallery is average in my experience. I get in the 80% range on some blogs and what I call 'content sites' (SE tuned hubs with targeted blog-type text).

And I do target some less common key words - and get decent conversions on most of them. They will never send the same quantity of traffic as getting #1 for "porn" but getting #3, #4 and #7 on Google "Colorado amateur porn" actually sends targeted traffic and gets me real sales. #5, #6, and #8 are all LL's that list my FS's - so indirectly, I should be getting some of that traffic.

Cheers for getting back to me!

What would you suggest I do to make them better optimised?

Just-Bondage is #2 for bondage pictures on google and #10 for free bondage pictures

SimplyTied wasn't one of the ones I was referring to, but performs well in terms (probably not widely searched for) like bondage photography (#2) and artistic bondage(#2).

Just-Bondage is little over a year old, and to be honest I haven't done as much link building as I could have (something I am changing at the moment actually!)

Would you say it is better to optimise for less common but high converting keywords than more general ones?

I would say that it's best to optimize for what you're selling. That said - we're all trying to be #1 for "porn" and everyone in a particular niche is trying to be #1 for "niche+porn" and it's just not possible for us all to be on the first page of the big search words like porn, pussy, teen, etc...

So, say I sell teen porn, and I'm optimizing for the term "teen+porn" and I'm currently on page 19 of Google for that term. I might get 10 uniques visitors a day if I'm lucky. However, if I continue to tune for "lesbian+teen+porn" and can get on the first page of Google, I might get 300 plus uniques visitors a day.

Take that further - say I ONLY offer "Teen Porn" - and I somehow get listed as #2 for the single word "porn" - I might get thousands of unique visitors a day but only 1/4th of them are even remotely looking for "Teen Porn" - my traffic goes up but my conversion rates go down.

Of course, tuning for a search term that is never searched on is a total waste of time.

according to wordtracker:
search term = daily searches
porn = 193176
teen porn = 14029
teen lesbian porn = 286
hairy teen lesbian porn = 0

So tuning for "hairy teen lesbian porn" is a total wast of time.

I use this tool http://www.submitexpress.com/keytracker.php to get a general idea of the number of times search term is used per day but there are many more out there.

I also use this tool http://www.seocentro.com/tools/searc...-analyzer.html for checking the "tune" of my sites.

Cheers for the links, and the explanation!