Greenguy's Board - Adult B2B Marketing Tip of the Day

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Adult B2B Marketing Tip of the Day

Most Advertisements are Institutional Ads and Fit this mold:

“Here’s our best attempt at being creative and here’s the biggest budget we could
muster to support this crap.”

This formula is:

• Utilized by most big companies and some small ones.

Just because Madison Avenue does it, that doesn't mean it's the right way to market. We've all been trained by watching bad advertising day in and day out. This formula has also been taught by prestigious universities, using Madison Avenue as a benchmark. There is a better way.

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Wow your copy and paste spam is getting annoying.

http://www.mymtoronto.com/brandbuilder.html

Quote:

Institutional ads are ones that essentially say "here's our name, here's our best attempt at being creative, and here's the biggest budget we could muster to support this junk." It's C & R at it's finest. Almost all big companies and ad agencies--along with many small business and small agency copycats, specialize in institutional advertising. This is what most television and magazine advertising you see is comprised of. For an example of what I'm talking about, open any national magazine to any page and look. Turn on any national television program and open you're eyes and you'll see it. You've been seeing this stuff for years now and may not even recognize the inherent problems in following their lead.

It's getting harder to find where he copy & pasted from, seeing as he changes words like "junk" to "crap"

Just remember, Bruce: "There are new rules to this marketing game!"

It's all pablum anyways, not even funny, or informative for anyone who's ever learned how to sell.