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which sales text is better on gallery
Out of the two:
to say click here and download full movie of this particular model I am promoting on that gallery or to say click here and get access to more models like this one Of course I can mention everything like for only 1.95$ get full movie of this babe + movies of other babes like this + bonus 20 site etc etc.... But when I want to be short and go for a kill? What is the most important to say? Thanks |
Well, thats kind of a judgement call, and the results depend on several factors.
If your surfer is a 'face hunter', making the impulse decision based on the likeness of the model to some person they were attracted to earlier in their life, the model pitch is likely to work better. But that's only one of the impulses that motivate any given surfer. "more models like this one" however is a bit too passive, and not the best way to write the closer text in almost every case. So, given the limits of the question as you present it, the first, which is more positive and less passive, is likely to be better in a majority of the cases that are likely to arise. However, you could write your closer text using entirely different strategies than the two you present. It's an interesting problem. |
I like to try several options over time and see which tends to be more effective.
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I would say the first one. When someone sees a model they like, they want to see more of her, not more like her, imho.
If I see a gallery of Amy Reid, I want to click the link that will show me more Amy Reid, not other models like Amy Reid... |
Pefect thing for A/B split testing. Provided the sponsor lets you have some kind of custom tracking then you just change between your two options at random until you have a large enough sample size.
When you have enough data, then you switch to the best option. Or better yet switch out the worst option and compare the best option with some new idea. |
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There is TGP and surfers surf lets say Big Boobs category. They open your gallery and there is model X on the pics. What are the chances that he likes the particular model? More of a chance that he don't like it that much, but he is big boob fan and would like to see more busty chicks. Of course even if you say "click for full movie of this particular babe" he may know (as an experienced surfer) that he wil get to paysite tour with more models without you mentioning it. |
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