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One sponsor blogs
I think I've seen Howling and maybe a couple of other people do this. Use one sponsor only for a blog. Pick one with good content that updates regularly, and go with it. Good idea? (assume the sponsor does not suck).
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It's always a risk ofcourse. I have a few myself but they are from sponsors that are around for quite a while now and aren't going anywhere soon, I hope :)
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I have some like that. I usually use a subdomain for them, like this one or this one.
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