Google to announce IPO
 

Google should be announcing their IPO (probably next week for the offering) later today - looks like Adwords is coming and going as well as Adsense on the search results - dont know whats up there

While I don't doubt it a bit, I'll believe it when I see it. ;-}

Clearly they have been monkeying with the schedule and the process of several parts of their operation. Announcing a faster update with an IPO makes sense, google will have to work to differentiate itself.

If they annouce I think it's likely MSN will make some move in an attempt to steal some thunder.

You think that Microsoft noticed?
http://www.msnbc.msn.com/id/4814870/

Just announced, 200PM today... 2.7 billion initial public offering?

Youch.

The end of google has come.

Alex

Yeah - saw that damn - 2.7 bill but with 900 mill revenues a year and over 100 mill in profits, shouldnt be hard to pull off - noticed that as part of their filing they say they want to do it as an online auction :)

I got this at the boinboing blog, it's an analysis of the cover lettter of the IPO documents for googles public move from John Batelles Searchblog.

http://battellemedia.com/archives/000627.php

I thought it was rather encouraging, check out the numbered details below.

This was especially good:
12. We believe in the idea of Don't Be Evil; 13. It's evil to pay for placement or inclusion (a swipe at Yahoo);

from boingboing
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John Battelle's analysis of Google's S-1 filing -- and particularily, the charming-but-stilted founders' letter -- is fascinating and insightful:

The letter states, among other things, that 1. We don't need to do this for the money; 2. We have no plans to run our business to satisfy Wall Street's need for smooth earnings predictability; 3. We plan to give no earnings guidance, not at least as it's understood on Wall St.; 4. Don't ask us to do so, we'll simply decline the request; 5. We'll do odd things that you won' t understand; 6. We will make big bets on things that may not work out; 7. We run the company as a triumvirate, so there will not be clear leadership from one person like most other companies; 8. We bridge the media and tech industries (interesting), which are in flux, so we've chosen a two-class stock structure similar to the NYT, WashPost, and NYT that helps us avoid being taken over by those forces; 9. We plan using an auction model, as it feels fairer and we understand auctions from AdWords; 10. Don't invest in us if this scares you at all, or the price feels too high; 11. Don't even think about asking us to cut expenses with regard to our employees; 12. We believe in the idea of Don't Be Evil; 13. It's evil to pay for placement or inclusion (a swipe at Yahoo); 14. We hope to bridge the digital divide through Gmail type free services and a foundation with at least 1% of profits and equity to help make the world a better place; 17. Betting on Google is a bet on Sergey and Larry (this was said multiple times, making me wonder if there wasn't some odd future blame being assigned here by the VCs or bankers); 18. This letter is our way of answering the questions we can't answer in the coming months due to the IPO quiet period.
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