I have a slash and burn approach to selecting most of my sponsors. If I see that they have FHGs, then I sign-up just so I can populate my multi-niche TGPs. But most of them don't have a product that I would attempt to market with my free sites due to over exposure or shitty tours. I'm currently only pushing just a handful of sponors, but I'm an affiliate of many.
For my free sites, I look for programs that have paysites that I find appealing which have tours that look like they can close the sale. I've seen a lot of sites that sound like they have some good member content, but if their tours are lame, the surfer isn't going to whip out that bid fat hard credit card.
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Click here to purchase a bridge I'm selling.
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